Drive more revenue from search marketing and beyond

Unify online and offline conversion data to boost the performance of your SEM campaigns.
Invoca + Google Ads - Drive more revenue from search marketing and beyond.

Billions of calls, finally measurable.

Today’s customer journey is getting more sophisticated, and search marketers are feeling it more than anyone. Paid search efforts are driving consumers to jump from search to the phone, and in 2020, it’s going to happen over 169 billion times. (BIA/Kelsey, 2016)

But while search analytics and bid management tools do a great job at tracking clicks, they weren’t built to understand phone calls. The result? Inaccurate data, uninformed decisions, and lost revenue.

Invoca's integration with Google Ads lets you measure the complete customer journey. You’ll get insight into which of your search efforts are driving people to call so you can spend more effectively, drive higher search conversions, and even increase performance across other channels.
Invoca's integration with Google Ads (Adwords) lets you measure the complete customer journey.

The Google Ads integration includes:

Bid Management Integrations
Bid Management Integrations

See your click and call performance within a single view.

Call Conversion Reporting
Call Conversion Reporting

See which campaigns, ad groups, and keywords are driving call conversions — in real time, directly in Google Ads.

Call Recording
Call Recording

Listen to every call conversion with call recordings.

Call Reporting
Call Reporting

Get detailed reporting, including: time of call, caller ID, caller type, and more.

Dynamic Phone Numbers
Dynamic Phone Numbers

Use unique phone numbers to tie phone conversions to the keywords that drove them.

Intelligent Journey Triggers
Intelligent Journey Triggers

Automatically trigger the next best interaction in any other channel.

Invoca Signal
Invoca Signal

Get conversation intelligence with visibility into key words spoken and actual call outcomes.

Measure Your True Marketing Performance
Measure Your True Marketing Performance

Automatically detect purchases and other conversions happening over the phone to gain visibility into your true acquisition costs.?

Organic Search Attribution
Organic Search Attribution

Attribute calls to organic SEO efforts like content marketing and social media.

Invoca's integration of Signal AI with AdWords Offline Conversions gives us unprecedented visibility into the types of calls and callers certain keywords are driving. This level of customization opens up a new world of possibilities for search marketers driving call conversions.
Colin Hart, Group Media Director @ Performics

Discover how Invoca helps search marketers:

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