In these short product videos, we'll show you exactly how Invoca measures the true impact of your digital marketing and helps you drive conversions up and CPA down by integrating call and conversational analytics into the marketing platforms that matter most to your business.
Get started with call tracking & analytics
Track and attribute calls using dynamic phone numbers
Unify online and offline data into a single call profile
See how you can combine consumers’ digital journey data to phone calls using online data collection and trackable phone numbers.
Dynamically route calls using first-party customer data
Improve the buying experience by dynamically routing callers using digital and offline data.
Analyze conversations to detect topics and segment calls
Classify and segment calls with rule-based call analytics
Learn how you can automatically classify your inbound calls to understand their value to your business.
Detect call topics and outcomes with AI-powered conversational analytics
See how you can use Invoca Signal AI to analyze conversations in real time and get immediate insights into call outcomes.
Automatically uncover new data and insights from your customer conversations
Use Signal Discovery to achieve a complete view of your customer conversations.
Integrate call and conversational analytics and automate your digital marketing
Optimize paid search campaigns in Google Ads
Use Invoca’s offline conversions integration with Google Ads to get closed-loop attribution for phone conversions driven by your paid media.
Attribute calls and create audiences in Google Analytics
Get a holistic view of keyword and campaign performance.
Use call data for attribution and audience creation in Adobe Experience Cloud
See how you can create audiences, optimize campaigns, personalize the post-call experience, and more.
Close the loop on attribution with Salesforce Sales Cloud
See how Invoca’s bi-directional integration with Salesforce Sales Cloud automates closed-loop attribution.